TNT announced on August 18, 2008 that it is rebranding its India-based domestic road express arm from Speedage to TNT.
The name change shows the successful integration of Speedage, a company TNT acquired in September 2006, into TNT? global express network. Operating under a single brand will support TNT? strategy to become the market leader in India for domestic and international express services, using an integrated air and road network.
?his is the first acquisition in India by one of the top four express players to be rebranded. We now offer customers a single point solution for international air, domestic next day and domestic day-definite services, using an integrated air-road network? said TNT India Managing Director Abhik Mitra.
The rebranding will be accompanied by the set up of a single customer contact number. The name change will encompass signage, vehicles, uniforms, the website, and every touch point where the brand is visible. A single brand gives more visibility to the company, its products and services. Customers previously using Speedage? services will find all the information they need at TNT? website (www.tnt.com).
Headquartered in Bangalore, TNT India has 3,500 employees, 614 depots, 29 hubs and 1,546 road line-haul vehicles all over India.
From:Korea Shipping Gazette
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